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Worldwide sales of non-prescription health and beauty aids surpassed $55 billion in 1997. Skin care was the fastest growing category, growing annually at 6.3% over the past five years.
Sales of anti-aging "cosmeceutical" skin care products reached $390 million last year. Cosmeceuticals reduce and protect against the signs of aging in the skin - not merely cover them up.
Adding essential nutrients such as vitamin C to skin care products is the hottest area because of the known benefits of vitamins.
A new generation of personal care products is relying on high-tech engineering and antioxidants to create and preserve healthy skin.
Aging consumers, especially baby boomers, have a growing interest in natural, effective alternatives to chemical skin lighteners and rejuvenators, and recognize the benefits of vitamins and other nutrients.
With products containing ordinary vitamin C, much of the value of the nutrients in topical applications is lost before the consumer ever opens the jar.
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This material is intended for educational purposes only, and should not be used as a substitute for the advice of a qualified health professional. Statements about the use of any products referred to herein have not been evaluated by the FDA, nor are these products intended to prevent or treat any disease.